Information about your participants (on a single event level) or contacts (on the global level) gets saved either when you provide it in their details, or when it is collected through forms. This information is tied to unique labels, called merge tags.
It is possible to use merge tags to insert personalized or dynamic content about your audience (participants or contacts) into the email campaigns you send. For example, if you are creating an email and would like it to feature each participant’s respective name in the email greeting, you can do so by inserting a merge tag (also known as placeholder in Azavista).
In Azavista, placeholders can be used in the Email builder, in the Email marketing module (on global or event level) for the specific email campaign. First, you need to add a section that has text in it (e.g. Text, Heading). When you double click in this section, a small black formatting banner will appear, with a Placeholder dropdown. Here you can simply select the correct merge tag / placeholder, and it gets added to your email. For example, using the placeholder "First name", you make sure that everyone who receives the email will see their own name displayed.
The format of these merge tags / placeholders in the text is standardized and created automatically when selected from the dropdown (e.g. [[participant.first_name]]).
It is also possible to use placeholders about your event (on a single event level) following the same steps. That way, you can communicate up-to-date details about your event (for any event field you have). This is particularly useful if you make any changes to your event details in your event dashboard. Instead of having to manually change these details in every email campaign, you can use the event placeholders. For example, you can add a placeholder for the Start of the event - [[event.start]].
Once you have made all the necessary changes, make sure to publish your email campaign by clicking on the Publish button.
Finally, it is also possible to use these placeholders in the email subjects to personalize your outreach to your contacts / participants even more. To make sure you don't make any mistakes in the formatting of the placeholder, it is advised you simply copy it from the email builder and paste it in your email subject (e.g. "[[participant.first_name]], thanks for registering").
