UTM codes are used to measure marketing and traffic results of event and registration links.
Now it is also possible to use the UTM code as a trigger to create a dependency.
With this feature you can distribute an event link to a certain source, to channel partners, specific websites, etc. With a dependency, you can have visitors coming from this specific link see different content or even a different registration form.
An event with a UTM code can look as follows:
Here you see that partner has been added as UTM code.
With the process builder, you can create a process based on the specific UTM code as can be seen below:
Based on this UTM code Partner, the registration process is now different for the participants who sign up through a normal link, without a UTM code.